Young Glory Round 7

Brief: Use direct mail to market a kids coding course.

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Our solution: 

All parents fear that they're not doing absolutely everything they can to ensure their child has the best start in life. Without venturing too far into scare-mongering, this direct-mail starter kit plays on these fears to capture attention with the cover (using a simple pseudocode example).

 

The example code and copy drives home the point that, in the future, needing to be "code-literate" may be equivalent to being literate in general.

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Inside, we provide the solution, sign your child up as a CodeReader to improve their  chance of future success.