Young Glory Round 7

Brief: Use direct mail to market a kids coding course.

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Our solution: 

Our execution plays on the idea that knowledge of coding/programming will be a valuable "survival" skill in an increasingly tech-based job market.

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The direct mail is designed to look like a survival/first-aid kit to capture the parent's attention. Inside, we provide the solution: Sign your child up as a CodePrepper to help them prepare for and survive the future by learning to code.